The training and lectures are designed for the sales force with a focus on scientific and medical topics, scientific and medical communication, marketing, sales, and so on.

The training consists of two phases. The first focuses on the technical aspects of the scientific-medical topic in order to explain information in a simplified manner to give an informative background to the trainees.

The second phase emphasizes effectively communicating key elements such as scientific-medical communication, basic marketing vocabulary and sales communication directed towards successfully making sales.

Additionally, the second phase includes practice sessions and role-playing in order to improve active listening, sales skills, marketing, and general sales communication.

• Visual aids

• Dossiers

• Leaflets

• Brochures

The scientific and medical material includes both marketing and training material for the sales force, as well as informative material for doctors and patients.

Their common element is placing attention on medical-scientific information, with a particular emphasis on ultimately delivering the information.

The material designed and created for doctors and healthcare professionals contains technical information and data. The material for patients emphasizes raising awareness and giving practical advice about steps towards healthy living wrapped in positivity and hope.

The training dossiers for medical products and food supplements are designed according to the vision and mission of the pharmaceutical company and the structure and characteristics of the sales force.