Scientific Media Shape was born from an idea realized by Ida Laratta. Ida is a certified veterinarian with a career spanning twelve years specializing in orthopedic surgery for race horses. Developing a fascination with the medical world and scientific communication, she changed her career path and worked for fourteen years for pharmaceutical companies in the marketing and sales sectors in managerial positions.
In these positions she used her communication skills and scientific knowledge to engage in marketing, brand recognition, and sales. Having a natural talent in choosing the right word led to success in her marketing and sales messages. It was through this experience that she understood the importance of always emphasizing the needs of the patients above all else, which is, unfortunately, not always the case in the medical field.
Her personal motto, “The patient is at the center of the medical-scientific world” became the foundation of Scientific Media Shape. Through Scientific Media Shape and holding true to her favorite Da Vinci quote, “Simplicity is the ultimate sophistication”, Ida has enjoyed imparting her experience, knowledge, and thorough research as a medical-scientific consultant.