Scientific Media Shape creates content for social media and other digital media for the dissemination of medical-scientific information. Its main objective is to offer each person a simple and highly referenced approach.
When it comes to accessing medical and scientific information and social media, over 40% of health care consumers use social media to acquire health care information (Surani at al., 2017). It is imperative that companies engaged in promotion and releasing information on social media have a developed strategy and can reach an audience that varies in a great many ways.
This is especially true of pharmaceutical and health-related companies as their information can have a dramatic impact on the health and well-being of their patients and followers.
Through their social media campaigns, health-related companies are constantly combating fake news as well as misleading information and non-peer reviewed or referenced articles. All the while they are also simultaneously attempting to inform users of health-related information that could greatly improve their quality of life.
Scientific Media Shape’s mission is to assist companies in reaching their audience by providing high-quality, factual, and engaging information based on peer-reviewed and referenced sources leaving no room for misinterpretation or misunderstanding.
Whatever the challenges and goals may be, Scientific Media Shape will spare no effort in bringing the plans to fruition and success.
Scientific Media Shape was born from an idea realized by Ida Laratta. Ida is a certified veterinarian with a career spanning twelve years specializing in orthopedic surgery for race horses. Developing a fascination with the medical world and scientific communication, she changed her career path and worked for fourteen years for pharmaceutical companies in the marketing and sales sectors in managerial positions.
In these positions she used her communication skills and scientific knowledge to engage in marketing, brand recognition, and sales. Having a natural talent in choosing the right word led to success in her marketing and sales messages. It was through this experience that she understood the importance of always emphasizing the needs of the patients above all else, which is, unfortunately, not always the case in the medical field.
Her personal motto, “The patient is at the center of the medical-scientific world” became the foundation of Scientific Media Shape. Through Scientific Media Shape and holding true to her favorite Da Vinci quote, “Simplicity is the ultimate sophistication”, Ida has enjoyed imparting her experience, knowledge, and thorough research as a medical-scientific consultant.